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11.63%
12%
SEARCH 10% 9.39% 8.31% 6.84% 8.37%
8%
5.62%
6% 4.53%
GOOGLE DISPLAY NETWORK (GDN) 0%
HOME SERVICES 4% 3.30%
Average Conversion Rate 2%
The average conversion rate (CVR) in AdWords across
verticals in the home services industry is 6.64% on the 1% 0.52%
search network and 0.98% on the display network. 2% 1.81% 1.21% 1.08% 1.00% 1.03%
3% 2.38%
4% 3.16%
MOVING & RELOCATION HVAC & CLIMATE CONTROL PLUMBING LOCKS & LOCKSMITHS
PEST CONTROL CLEANING SERVICES WASTE MANAGEMENT DISASTER PREVENTION & REPAIR
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 66
