Page 59 - Coax-Adwords-Benchmarks-2018

10% 9.36%

8%
SEARCH 6.53%

6%

GOOGLE DISPLAY NETWORK (GDN) 2% 1.36%
INDUSTRIAL 4% 2.84% 3.57% 3.29%
Average Conversion Rate 2.25% 2.37% 2.45% 2.79%

The average conversion rate (CVR) in AdWords across
verticals in the industrial industry is 3.37% on the 0%

search network and 0.94% on the display network.
0.22%
0.5% 0.37% 0.34%

0.68% 0.67%
1% 0.85% 0.88% 0.82%
0.94% 0.97%

HEAVY MACHINERY INDUSTRIAL MATERIALS & EQUIPMENT CONSTRUCTION & MAINTENANCE
BUILDING MATERIALS & SUPPLIES TRANSPORTATION & LOGISTICS FREIGHT & TRUCKING SCIENCE & ENGINEERING
ENERGY & UTILITIES CHEMICALS ARGRICULTURE & FORESTRY

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 72