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3.69%
                                                                        4%



                                                                       SEARCH  3%           2.80%






        LEGAL                                                           2%
                                                                       GOOGLE DISPLAY NETWORK (GDN)  1%
        Average Click-Through Rate


        The average click-through rate (CTR) in AdWords

        across verticals in the legal industry is 2.93% on the
        search network and 0.59% on the display network.                0%







                                                                        1%                  0.54%                                 0.66%



                                                                                                      LEGAL      VISA & IMMIGRATION














                                                                                               GOOGLE ADWORDS INDUSTRY BENCHMARKS  |  76
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