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3.5%
3.11%
2.97%
3% 2.83% 2.76%
2.69%
2.71%
2.62%
SEARCH 2.5% 2.17% 2.19%

2%
1.56%
INDUSTRIAL 1.5%
Average Click-Through Rate 1%

The average click-through rate (CTR) in AdWords GOOGLE DISPLAY NETWORK (GDN) 0.5%
across verticals in the industrial industry is 2.61% on

the search network and 0.50% on the display network. 0%
0.5% 0.18% 0.37% 0.35% 0.30% 0.39%
0.48% 0.54%
1% 0.70% 0,64%

1.14%
1.5%
HEAVY MACHINERY INDUSTRIAL MATERIALS & EQUIPMENT CONSTRUCTION & MAINTENANCE
BUILDING MATERIALS & SUPPLIES TRANSPORTATION & LOGISTICS FREIGHT & TRUCKING SCIENCE & ENGINEERING
ENERGY & UTILITIES CHEMICALS ARGRICULTURE & FORESTRY

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 70