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4.97%
5%
4.31%
SEARCH 4%
3% 2.50% 2.74%
HOME SERVICES $2.03% 2.30% 2.40%
GOOGLE DISPLAY NETWORK (GDN)
Average Click-Through Rate 2% 1.91%
The average click-through rate (CTR) in AdWords 1%
across verticals in the home services industry is
2.41% on the search network and 0.51% on the 0%
display network. 1% 0.56% 0.48% 0.34% 0.61% 0.58% 0.59% 0.37%
2% 1.56%
MOVING & RELOCATION HVAC & CLIMATE CONTROL PLUMBING LOCKS & LOCKSMITHS
PEST CONTROL CLEANING SERVICES WASTE MANAGEMENT DISASTER PREVENTION & REPAIR
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 64
