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$250 $232.08
$207.78
$200
$160.09 $146.76
SEARCH $150 $120.73 $118.66
$98.38 $92.42 $91.44$92.34 $96.23
$100 $88.61 $76.48 $83.35
$62.45 $55.13 $66.80
GOOGLE DISPLAY NETWORK (GDN) 0
HOME & GARDEN $50
Average Cost Per Action
The average cost per action (CPA) in AdWords across $100 $61.29
verticals in the home & garden industry is $87.13 on the $75.50 $98.41 $94.51
search network and $116.17 on the display network. $200 $160.89 $172.94 $126.47 $129.69
$207.95 $214.19 $193.97 $199.93
$300 $278.44 $259.14
$303.85
$400 $344.00 $372.35
HOME IMPROVEMENT DOORS & WINDOWS ROOFING FLOORING LAMPS & LIGHTING HOME APPLIANCES
HOME FURNISHINGS INTERIOR DECOR BEDROOM BATHROOM KITCHEN & DINING LIVING ROOM FURNITURE
HOME STORAGE & SHELVING YARD & PATIO HOME SWIMMING POOL GARDENING & LANDSCAPING HOME SECURITY
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 61
