Page 48 - Coax-Adwords-Benchmarks-2018

$10
$8.56

$8

SEARCH $6.28
$6
$4.91 $4.92

$4 $3.42 $3.14 $3.22 $3.50
GOOGLE DISPLAY NETWORK (GDN)
HOME & GARDEN $2.35 $2.78 $2.59 $2.08 $2.36
Average Cost Per Click $2 $1.76 $0.72 $1.24 $0.96

The average cost per click (CPC) in AdWords across $0
verticals in the home & garden industry is $2.94 on

the search network and $0.60 on the display network. $0.50 $0.39 $0.39
$0.47 $0.43 $0.44 $0.47 $0.51
$0.65 $0.60
$1 $0.79 $0.83 $0.75 $0.83
$0.89 $0.86
$1.12 $1.19
$1.50

HOME IMPROVEMENT DOORS & WINDOWS ROOFING FLOORING LAMPS & LIGHTING HOME APPLIANCES
HOME FURNISHINGS INTERIOR DECOR BEDROOM BATHROOM KITCHEN & DINING LIVING ROOM FURNITURE
HOME STORAGE & SHELVING YARD & PATIO HOME SWIMMING POOL GARDENING & LANDSCAPING HOME SECURITY

GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 59