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9% 8.02%
6.94%

6% 3.70% 4.89%

SEARCH 3% 3.17% 2.11% 2.52% 3.42% 2.67% 2.37% 3.38% 2.99% 2.41% 3.64% 3.36%

0%
GOOGLE DISPLAY NETWORK (GDN) 3.01%
HEALTH 0.50% 0.28% 0.25% 0.26% 0.25% 0.63% 0.23% 0.74% 0.24%
Average Conversion Rate 3% 1.35% 2.15% 1.86% 2.64%

The average conversion rate (CVR) in AdWords 6%

across verticals in the health industry is 3.36% on the
search network and 0.82% on the display network. 9%

12%
12.63%
15%
PRIMARY CARE PHYSICIANS SPECIALIST PHYSICIANS MEDICAL DEVICES & EQUIPMENT MEDICAL PROCEDURES NEUROLOGISTS

PSYCHOLOGIST DRUG & ALCOHOL REHAB PHARMACEUTICAL VITAMINS & SUPPLEMENTS ALTERNATIVE & NATURAL MEDICINE
WEIGHT LOSS DENTISTS OPTOMETRIST SEXUAL HEALTH HEALTH INSURANCE

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 54