Page 47 - Coax-Adwords-Benchmarks-2018

4%
3.53%
3.33%
3.10% 3.13%
3% 2.59% 2.75% 2.73% 2.71%
SEARCH 2.35% 2.50% 2.20% 2.23% 2.38% 2.53% 2.19%2.18%

1.85%
2%
GOOGLE DISPLAY NETWORK (GDN)
HOME & GARDEN
Average Click-Through Rate 1%

The average click-through rate (CTR) in AdWords
across verticals in the home & garden industry is 0%

2.44% on the search network and 0.49% on the
display network. 0.31%
0.5% 0.37% 0.36% 0.42%
0.51% 0.47% 0.47% 0.51%
0.61% 0.60% 0.57% 0.59% 0.57%
0.68% 0.69%
1% 0.93% 0.81%

HOME IMPROVEMENT DOORS & WINDOWS ROOFING FLOORING LAMPS & LIGHTING HOME APPLIANCES
HOME FURNISHINGS INTERIOR DECOR BEDROOM BATHROOM KITCHEN & DINING LIVING ROOM FURNITURE
HOME STORAGE & SHELVING YARD & PATIO HOME SWIMMING POOL GARDENING & LANDSCAPING HOME SECURITY

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 58