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$7
$6.07
$6
SEARCH $5 $4.29
$4 $3.54
$3.30
$3.11 $3.10
GOOGLE DISPLAY NETWORK (GDN) $1
HEALTH $3 $2.01 $2.54 $2.23 $2.38 $2.46 $2.43 $2.52
Average Cost Per Click $2 $1.37 $1.34
The average cost per click (CPC) in AdWords across
verticals in the health industry is $2.62 on the search $0
network and $0.63 on the display network.
$0.50
$0.51 $0.62 $0.59 $0.59 $0.51
$1 $0.64 $0.79 $0.64 $0.62 $0.71
$0.99 $0.95 $1.08 $0.99
$1.50
$1.39
PRIMARY CARE PHYSICIANS SPECIALIST PHYSICIANS MEDICAL DEVICES & EQUIPMENT MEDICAL PROCEDURES NEUROLOGISTS
PSYCHOLOGIST DRUG & ALCOHOL REHAB PHARMACEUTICAL VITAMINS & SUPPLEMENTS ALTERNATIVE & NATURAL MEDICINE
WEIGHT LOSS DENTISTS OPTOMETRIST SEXUAL HEALTH HEALTH INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 53
