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$200
$158.05
$147.97
SEARCH $150 $105.90
$100 $82.97 $95.78
$56.89
$48.06
GOOGLE DISPLAY NETWORK (GDN) $50
HOME SERVICES $50 $20.78
Average Cost Per Action $0
The average cost per action (CPA) in AdWords across $44.40
verticals in the home services industry is $90.70 on the $100 $82.10 $60.57 $69.91
search network and $60.48 on the display network. $94.55
$150 $137.27
$200 $176.62
$192.23
MOVING & RELOCATION HVAC & CLIMATE CONTROL PLUMBING LOCKS & LOCKSMITHS
PEST CONTROL CLEANING SERVICES WASTE MANAGEMENT DISASTER PREVENTION & REPAIR
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 67
