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$5

$4.17

$4 $3.78
SEARCH $3.27

$3 $2.74 $2.78
$2.43

GOOGLE DISPLAY NETWORK (GDN) $1
INDUSTRIAL $2 $1.84 $1.84 $1.94
Average Cost Per Click $1.51

The average cost per click (CPC) in AdWords across
verticals in the industrial industry is $2.56 on the $0

search network and $0.54 on the display network.
$0.42 $0.55 $0.45 $0.26
$1 $0.62 $0.58 $0.69 $0.73 $0.79

$1.29
$2

HEAVY MACHINERY INDUSTRIAL MATERIALS & EQUIPMENT CONSTRUCTION & MAINTENANCE
BUILDING MATERIALS & SUPPLIES TRANSPORTATION & LOGISTICS FREIGHT & TRUCKING SCIENCE & ENGINEERING
ENERGY & UTILITIES CHEMICALS ARGRICULTURE & FORESTRY

GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 71