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$8                 $7.14


                                                                       SEARCH  $7

                                                                         $6

                                                                         $5

                                                                       GOOGLE DISPLAY NETWORK (GDN)
        LEGAL                                                            $4
        Average Cost Per Click                                           $3                                                        $2.23



        The average cost per click (CPC) in AdWords across               $2
        verticals  in the legal industry is $6.75 on the search          $1

        network and $0.72 on the display network.                        $0



                                                                      $0.50

                                                                         $1                                                        $0.49
                                                                                            $0.81


                                                                                                      LEGAL      VISA & IMMIGRATION













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