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$350 $308.52
$300
$250
SEARCH $200
$150
$91.03 $99.62 $104.59
$100 $76.23 $57.24 $71.86 $58.39
GOOGLE DISPLAY NETWORK (GDN) $50 $40.56 $26.41
INDUSTRIAL $50 $49.91 $16.14
Average Cost Per Action 0
The average cost per action (CPA) in AdWords across $100 $46.27 $58.80
verticals in the industrial industry is $79.28 on the $150 $89.77 $86.98 $117.04
search network and $51.58 on the display network. $200 $140.29
$250 $182.73
$300
$350 $313.64
HEAVY MACHINERY INDUSTRIAL MATERIALS & EQUIPMENT CONSTRUCTION & MAINTENANCE
BUILDING MATERIALS & SUPPLIES TRANSPORTATION & LOGISTICS FREIGHT & TRUCKING SCIENCE & ENGINEERING
ENERGY & UTILITIES CHEMICALS ARGRICULTURE & FORESTRY
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 73
