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$3.75
$4
SEARCH
$3
$2.20
GOOGLE DISPLAY NETWORK (GDN) $1 $0.70
PERSONAL CARE $2 $1.54
Average Cost Per Click $1.29 $0.85
The average cost per click (CPC) in AdWords across
verticals in the personal care industry is $1.67 on the
search network and $0.46 on the display network. $0
$1 $0.62 $0.49 $0.37 $0.25 $0.39 $0.62
FITNESS SPAS & BEAUTY SERVICES SKIN & NAIL CARE FACE & BODY CARE
HAIR CARE COSMETIC SURGERY
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 83
