Page 69 - Coax-Adwords-Benchmarks-2018
P. 69
6% 5.31% 5.29%
4.97% 4.86%
5%
4.17%
SEARCH 4%
3% 2.58%
PERSONAL CARE
Average Conversion Rate 2%
The average conversion rate (CVR) in AdWords GOOGLE DISPLAY NETWORK (GDN) 1%
across verticals in the personal care industry is 0%
4.53% on the search network and 0.73% on the
display network. 1% 0.46% 0.38%
0.77% 0.85%
1.09%
2%
3% 2.52%
FITNESS SPAS & BEAUTY SERVICES SKIN & NAIL CARE FACE & BODY CARE
HAIR CARE COSMETIC SURGERY
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 84
