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4%        3.66%                                  3.45%
                                                                                                     3.30%                                   3.31%


                                                                     SEARCH  3%




                                                                        2%
        PET CARE
                                                                     GOOGLE DISPLAY NETWORK (GDN)
        Average Click-Through Rate                                      1%


        The average click-through rate (CTR) in AdWords

        across verticals in the pet care industry is 3.41% on           0%
        the search network and 0.85% on the display network.


                                                                        1%
                                                                                  0.86%                                  0.57%               0.82%
                                                                                                     1.21%
                                                                        2%

                                                                                 PET ADOPTION      PET FOOD & SUPPLIES    PET TRAINING     VETERINARIANS















                                                                                               GOOGLE ADWORDS INDUSTRY BENCHMARKS  |  88
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