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20%
SEARCH 15.43%
15%
10.48%
GOOGLE DISPLAY NETWORK (GDN) 5%
PET CARE 10% 7.74%
Average Conversion Rate 6.85%
The average conversion rate (CVR) in AdWords across
verticals in the pet care industry is 8.66% on the
search network and 1.96% on the display network. 0% 0.42%
5% 1.45%
3.99% 3.45%
PET ADOPTION PET FOOD & SUPPLIES PET TRAINING VETERINARIANS
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 90
