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$6 $5.50
$5
$4.09
SEARCH $4 $3.36 $3.44 $3.25 $3.58 $3.26 $3.81 $3.50
$3
$2.04 $2.02 $2.14
GOOGLE DISPLAY NETWORK (GDN) $0
PROFESSIONAL $2 $1.61
Average Cost Per Click $1
The average cost per click (CPC) in AdWords across
verticals in the professional industry is $3.33 on the $0.50
search network and $0.79 on the display network. $1 $0.68 $0.62 $0.75 $0.56 $0.68
$0.85 $0.78 $0.89 $0.82
$1.59 $1.05 $0.99 $1.03
$1.50
$2
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GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 95
