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4.97%

5%
4.05%

SEARCH 4% 2.82%

3%

REAL ESTATE
GOOGLE DISPLAY NETWORK (GDN)
Average Click-Through Rate 2%

The average click-through rate (CTR) in AdWords 1%

across verticals in the real estate industry is 3.71% on
the search network and 1.08% on the display network. 0%

1%
0.59%
1.05%
2%

1.90%

HOMES & CONDOS RENTAL UNITS PROPERTY MANAGEMENT

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 100