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12%
10.17%
SEARCH 10%

8%

GOOGLE DISPLAY NETWORK (GDN) 2.22% 2.25%
RETAIL 6% 4.51%
Average Click-Through Rate 4% 2.70% 2.56% 2.81% 4.23%

The average click-through rate (CTR) in AdWords 2%
across verticals in the retail industry is 2.69% on the

search network and 0.51% on the display network. 0%
0.41%
1%
0.59%
1.02% 0.53% 0.72% 0.46% 1.01% 0.93%
2%

RETAIL GOODS CONSUMER ELECTRONICS SPORTING GOODS FOOD ALCOHOL
GIFTS & SPECIAL EVENT ITEMS FIREARMS & WEAPONS SEX TOYS & SUPPLIES

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 106