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3.5% 3.18%
3.05%
3% 2.77% 2.82%
SEARCH 2.5% 2.43%

2.09%
1.96%
2% 1.80%
GOOGLE DISPLAY NETWORK (GDN)
TECHNOLOGY 1.5% 1.31%
Average Click-Through Rate 1% 0.99%

The average click-through rate (CTR) in AdWords 0.5%

across verticals in the technology industry is 2.09% on
the search network and 0.39% on the display network. 0%

0.15%
0.5% 0.33% 0.25% 0.35% 0.35% 0.35%
0.37%
0.48% 0.41%
0.57%
1%
ELECTRONICS & ELECTRICAL COMPUTER HARDWARE COMPUTER COMPONENTS

COMPUTER SECURITY COMMUNICATIONS CLOUD STORAGE NETWORKING
EMAIL & MESSAGING MOBILE & WIRELESS AUTO INSURANCE

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 112