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12%
10.66%
SEARCH 10%
8%
6.72% 6.29%
GOOGLE DISPLAY NETWORK (GDN)
5.85%
TRAVEL 6% 5.37%
Average Click-Through Rate 4% 4.33% 3.71% 3.81%
The average click-through rate (CTR) in AdWords 2%
across verticals in the travel industry is 4.68% on the
search network and 0.47% on the display network. 0%
0.41% 0.48% 0.43% 0.37% 0.31% 0.39%
1% 0.52%
0.85%
TRAVEL AGENCIES & SERVICES HOTELS & ACCOMODATIONS SPECIALTY TRAVEL
BEACHES & ISLANDS CAMPING & OUTDOOR AIR TRAVEL BUS & RAIL
CAR RENTAL & TAXI SERVICES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 118
