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12% 10.45%
SEARCH 10% 7.34%
8%
6% 5.12%
4.13% 3.85%
4%
GOOGLE DISPLAY NETWORK (GDN) 0.5% 0.23% 0.12%
TRAVEL 2% 2.62% 2.25% 1.80%
Average Conversion Rate 0%
The average conversion rate (CVR) in AdWords across 1% 0.58% 0.32% 0.34%
verticals in the travel industry is 3.55% on the search 0.93%
network and 0.51% on the display network. 1.5%
2%
1.93%
2.5% 2.35%
TRAVEL AGENCIES & SERVICES HOTELS & ACCOMODATIONS SPECIALTY TRAVEL
BEACHES & ISLANDS CAMPING & OUTDOOR AIR TRAVEL BUS & RAIL
CAR RENTAL & TAXI SERVICES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 120
