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$500 $477.39
$405.63
$400
SEARCH $300
$228.58
$200 $184.39 $176.75
GOOGLE DISPLAY NETWORK (GDN) $0
TECHNOLOGY $106.89 $119.07 $112.40 $84.37
Average Cost Per Action $100 $32.14
The average cost per action (CPA) in AdWords across
verticals in the technology industry is $133.52 on the $43.09 $59.39 $44.63 $49.55 $26.71
search network and $103.60 on the display network. $100 $102.90
$125.54 $142.82
$200
$234.40
$300
$292.08
ELECTRONICS & ELECTRICAL COMPUTER HARDWARE COMPUTER COMPONENTS
COMPUTER SECURITY COMMUNICATIONS CLOUD STORAGE NETWORKING
EMAIL & MESSAGING MOBILE & WIRELESS AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 115
