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$350 $317.61
$300
SEARCH $250
$200
$150 $122.51
GOOGLE DISPLAY NETWORK (GDN) $0
RETAIL $100 $59.34 $44.89 $66.05
Average Cost Per Action $50 $37.26 $27.46 $27.86
The average cost per action (CPA) in AdWords across $200 $61.40 $36.63 $110.99 $121.40 $45.34 $88.10
verticals in the retail industry is $45.27 on the search $400 $194.70
network and $65.80 on the display network. $600
$800
$1000
$986.70
RETAIL GOODS CONSUMER ELECTRONICS SPORTING GOODS FOOD ALCOHOL
GIFTS & SPECIAL EVENT ITEMS FIREARMS & WEAPONS SEX TOYS & SUPPLIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 109
