Page 89 - Coax-Adwords-Benchmarks-2018
P. 89
8% 7.25%
SEARCH 6%
4% 2.89% 3.13% 3.46% 2.89%
GOOGLE DISPLAY NETWORK (GDN) 0%
RETAIL 2.30% 1.85%
Average Conversion Rate 2% 0.87%
The average conversion rate (CVR) in AdWords across 0.12% 0.04%
verticals in the retail industry is 2.81% on the search 0.5% 0.29%
network and 0.59% on the display network. 0.57% 0.62% 0.61%
1%
1.03% 0.84%
1.5%
RETAIL GOODS CONSUMER ELECTRONICS SPORTING GOODS FOOD ALCOHOL
GIFTS & SPECIAL EVENT ITEMS FIREARMS & WEAPONS SEX TOYS & SUPPLIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 108
