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4.89%
5% 4.65%
3.92%
4%
SEARCH 2.92% 3.26%
3%
2.43% 2.62% 2.43%
2% 1.51% 1.41%
GOOGLE DISPLAY NETWORK (GDN)
TECHNOLOGY
Average Conversion Rate 1%
The average conversion rate (CVR) in AdWords across 0%
verticals in the technology industry is 2.92% on the 0.43% 0.18% 0.51%
search network and 0.86% on the display network. 1% 0.66% 0.86% 1.02%
1.29% 1.19%
2% 1.70%
3% 2.79%
ELECTRONICS & ELECTRICAL COMPUTER HARDWARE COMPUTER COMPONENTS
COMPUTER SECURITY COMMUNICATIONS CLOUD STORAGE NETWORKING
EMAIL & MESSAGING MOBILE & WIRELESS AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 114
