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$8
$7 $6.67
$6.23
SEARCH $6 $5.37 $4.91
$5 $4.75 $4.44
$4.00
$4 $3.39
GOOGLE DISPLAY NETWORK (GDN)
TECHNOLOGY $3 $2.57
Average Cost Per Click $2 $2.22
The average cost per click (CPC) in AdWords across $1
verticals in the technology industry is $3.80 on the $0
search network and $0.51 on the display network.
$0.50 $0.35
$0.54 $0.44 $0.42 $0.61
$1 $0.70 $0.86 $0.66
$0.98
$1.50 $1.15
ELECTRONICS & ELECTRICAL COMPUTER HARDWARE COMPUTER COMPONENTS
COMPUTER SECURITY COMMUNICATIONS CLOUD STORAGE NETWORKING
EMAIL & MESSAGING MOBILE & WIRELESS AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 113
