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$1.98
$2 $1.78 $1.81
SEARCH $1.50 $1.48 $1.46 $1.41
$1
GOOGLE DISPLAY NETWORK (GDN)
TRAVEL $0.60 $0.49
Average Cost Per Click $0.50
The average cost per click (CPC) in AdWords across $0
verticals in the travel industry is $1.53 on the search
network and $0.44 on the display network. $0.50 $0.45 $0.47 $0.44 $0.31 $0.26 $0.49 $0.27
$1 $0.88
TRAVEL AGENCIES & SERVICES HOTELS & ACCOMODATIONS SPECIALTY TRAVEL
BEACHES & ISLANDS CAMPING & OUTDOOR AIR TRAVEL BUS & RAIL
CAR RENTAL & TAXI SERVICES
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 119
