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$4
SEARCH $3.33
$3
$2.02
GOOGLE DISPLAY NETWORK (GDN) $1 $0.78 $0.88
RETAIL $2 $1.66
Average Cost Per Click $1.09 $1.26 $1.45
The average cost per click (CPC) in AdWords across
verticals in the retail industry is $1.16 on the search
network and $0.45 on the display network. $0
$0.35 $0.48 $0.49 $0.38 $0.44
$1 $0.74 $0.75 $0.74
RETAIL GOODS CONSUMER ELECTRONICS SPORTING GOODS FOOD ALCOHOL
GIFTS & SPECIAL EVENT ITEMS FIREARMS & WEAPONS SEX TOYS & SUPPLIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 107
