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$4
$3.26
SEARCH $3
$2.27
GOOGLE DISPLAY NETWORK (GDN) $1
REAL ESTATE $2 $1.34
Average Cost Per Click
The average cost per click (CPC) in AdWords across
verticals in the real estate industry is $2.37 on the
search network and $0.75 on the display network. $0
$1 $0.57
$0.83 $0.84
HOMES & CONDOS RENTAL UNITS PROPERTY MANAGEMENT
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 101
