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10% 9.09%
8%
SEARCH 6%
5.13%
4.34% 4.76%
4% 2.93% 3.43% 3.34% 3.38% 3.47%
GOOGLE DISPLAY NETWORK (GDN)
PROFESSIONAL 2.21% 2.75% 2.66% 2.90%
Average Conversion Rate 2%
The average conversion rate (CVR) in AdWords across 0%
verticals in the professional industry is 3.04% on the 0.46% 0.11% 0.37%
search network and 0.80% on the display network. 1% 0.51% 0.59% 1.02% 0.50% 0.55% 0.99%
1.37%
2% 1.57%
1.89%
3% 2.55%
OFFICE SUPPLIES BUSINESS SERVICES ENTERPRISE TECHNOLOGY BUSINESS & PRODUCTIVITY SOFTWARE
HUMAN RESOURCES JOB LISTINGS RETAIL SERVICES FRANCHISING SERVICES FOREIGN LANGUAGE TRANSLATIONS
WEB DESIGN & DEVELOPMENT MARKETING ADVERTISING SEO & SEM SERVICES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 96
