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4.88%
5%
SEARCH 4% 3.79% 3.25% 3.30%
3% 2.75%
2.41% 2.13% 2.42% 2.29% 2.51%
GOOGLE DISPLAY NETWORK (GDN) 1%
PROFESSIONAL 2% 1.83% 1.83%
Average Click-Through Rate 1.36%
The average click-through rate (CTR) in AdWords
across verticals in the professional industry is 2.41% on 0%
the search network and 0.46% on the display network.
0.25%
0.5% 0.33% 0.36% 0.38%
0.44% 0.43% 0.48% 0.40%
0.54% 0.51% 0.59% 0.50%
0.75%
1%
OFFICE SUPPLIES BUSINESS SERVICES ENTERPRISE TECHNOLOGY BUSINESS & PRODUCTIVITY SOFTWARE
HUMAN RESOURCES JOB LISTINGS RETAIL SERVICES FRANCHISING SERVICES FOREIGN LANGUAGE TRANSLATIONS
WEB DESIGN & DEVELOPMENT MARKETING ADVERTISING SEO & SEM SERVICES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 94
