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$200 $175.05 $186.24
$165.36
$147.72 $145.52
$150 $127.34 $126.33
SEARCH $100 $89.90 $88.45
$60.57 $63.77
$48.04
$50 $35.69
GOOGLE DISPLAY NETWORK (GDN) $100 $49.64 $100.17 $59.47 $95.04 $71.12
PROFESSIONAL $0
Average Cost Per Action
The average cost per action (CPA) in AdWords across $145.26 $111.94
verticals in the professional industry is $116.13 on the $200 $170.69 $174.62
search network and $130.30 on the display network. $300 $247.57 $253.23
$400 $350.50
$414.37
$500
OFFICE SUPPLIES BUSINESS SERVICES ENTERPRISE TECHNOLOGY BUSINESS & PRODUCTIVITY SOFTWARE
HUMAN RESOURCES JOB LISTINGS RETAIL SERVICES FRANCHISING SERVICES FOREIGN LANGUAGE TRANSLATIONS
WEB DESIGN & DEVELOPMENT MARKETING ADVERTISING SEO & SEM SERVICES
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 97
