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$53.19
$60
$33.70 $38.71 $39.19
SEARCH $40
$20
PET CARE $0
GOOGLE DISPLAY NETWORK (GDN) $40
Average Cost Per Action
The average cost per action (CPA) in AdWords across $20
verticals in the pet care industry is $37.02 on the $30.85
search network and $34.37 on the display network. $60 $61.18 $56.90
$80
$81.64
$100
PET ADOPTION PET FOOD & SUPPLIES PET TRAINING VETERINARIANS
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 91

