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$53.19
                                                                       $60

                                                                                 $33.70              $38.71                                 $39.19
                                                                    SEARCH  $40


                                                                       $20

        PET CARE                                                        $0
                                                                    GOOGLE DISPLAY NETWORK (GDN)  $40
        Average Cost Per Action



        The average cost per action (CPA) in AdWords across            $20
        verticals in the pet care industry is $37.02 on the                      $30.85

        search network and $34.37 on the display network.              $60                           $61.18             $56.90


                                                                       $80

                                                                                                                                            $81.64
                                                                      $100

                                                                                PET ADOPTION       PET FOOD & SUPPLIES   PET TRAINING      VETERINARIANS
















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