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$79.75
$80
$70
$60 $54.94
SEARCH $50
$40 $34.17 $34.54
$30
PERSONAL CARE
GOOGLE DISPLAY NETWORK (GDN)
Average Cost Per Action $20 $12.04 $13.04
The average cost per click (CPA) in AdWords $10
across verticals in the personal care industry is $0
$44.55 on the search network and $49.39 on the $28
display network. $56 $43.34 $41.15 $16.40
$84
$112 $92.49
$140 $123.64
$132.25
FITNESS SPAS & BEAUTY SERVICES SKIN & NAIL CARE FACE & BODY CARE
HAIR CARE COSMETIC SURGERY
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 85
