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5% 4.66%
4.13%

4% 3.61%
SEARCH 3.02% 3.03%

3%
2.36%

PERSONAL CARE
GOOGLE DISPLAY NETWORK (GDN)
Average Click-Through Rate 2%

The average click-through rate (CTR) in AdWords 1%
across verticals in the personal care industry is
3.37% on the search network and 0.60% on the 0%
display network.

1% 0.47% 0.54%
0.79% 0.70% 0.81%
1.07%
2%

FITNESS SPAS & BEAUTY SERVICES SKIN & NAIL CARE FACE & BODY CARE

HAIR CARE COSMETIC SURGERY

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 82