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$3.71               $3.69
                                                                        $4
                                                                     SEARCH                                                                  $3.02


                                                                        $3



                                                                     GOOGLE DISPLAY NETWORK (GDN)  $1
        PET CARE                                                        $2       $1.87
        Average Cost Per Click



        The average cost per click (CPC) in AdWords across
        verticals in the pet care industry is $3.36 on the search

        network and $0.46 on the display network.                       $0

                                                                                 $0.38               $0.47
                                                                        $1

                                                                                                                         $0.96               $0.82


                                                                                PET ADOPTION      PET FOOD & SUPPLIES    PET TRAINING      VETERINARIANS
















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