Page 84 - Coax-Adwords-Benchmarks-2018
P. 84
4%
3.21%
SEARCH 3% 2.48% 2.33%
2%
GOOGLE DISPLAY NETWORK (GDN)
REAL ESTATE
Average Conversion Rate 1%
The average conversion rate (CVR) in AdWords across
verticals in the real estate industry is 2.47% on the 0%
search network and 0.80% on the display network.
1%
0.70%
0.98%
2% 1.44%
HOMES & CONDOS RENTAL UNITS PROPERTY MANAGEMENT
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 102
