Page 42 - Business-11

Unit20

The written proposal

Mark: The first point deals with corporate planning on the precondition that the first part is car-
ried out. It includes planning for facilities, personnel, and capital investment.
Yoon: Does it also state something about profit and loss on the project?
Mark: Yes. We have also included a clause on profit and loss. Please take a look at all these in the
project. All the points I’ll be referring to now are included in the written proposal for the joint
venture, so there’s no need to take notes.

Yoon: Well, that’s a well written paper, Mr. Mark. I’m very impressed.
Mark: Thank you!. I just want you to get the basic, general concept of our project, so to speak.
Yoon: Please go ahead! I’ll try to follow along the best I can so that I may give a detailed report to
our president. I think your written proposal will be a big help. I’ll also submit a similar thing
to our president. I’ll also include your proposal in the handouts I will use for our company
briefing.
Mark: I’d greatly appreciate it.

1. Is it your standard operating procedure to prepare a proposal for every
deal?

Sample answer:
Yes, we have made it a policy to prepare written proposals for every deal we enter.

2. What does your proposal usually include?

Sample answer:
Our proposal format is quite detailed. The basic parts include a background on the project,
some details relating to project feasibility, financial projections, and manufacturing and mar-
keting details. Other optional parts may be added, depending on who is working on the pro-
posal.
3. Does a written proposal significantly improve the outcome of a deal?

Sample answer:
Yes, I believe it does. A written proposal, a well-written one especially, impresses the clients.
Plus, it also makes everything clear. All issues are addressed and there is less time for discus-
sions because problems and issues have been anticipated in the preparation of the proposal.

42