Page 49 - EW February 2026
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Social media glossary                            Screen time. Total time spent on digital devices for non-es-
                                                           sential or recreational purposes.
          Algorithm. A behind-the-scenes system that directs online   Short-form content. Brief videos or posts created for quick
          content towards users based on likes, views, clicks, and   viewing and instant reaction.
          pauses.                                          Doomscrolling. Endless, unintentional scrolling through con-
          Algorithmic feed. A personalised stream of posts or videos   tent, often without enjoyment or benefit.
          selected by the platform — not the user — designed to   FOMO (Fear of Missing Out). Anxiety caused by belief that you
          maximise viewing time.                           have missed out on the rewarding experiences others are
          Engagement. Any interaction on an app, such as liking, com-  enjoying.
          menting, sharing, saving, or watching content till the end.  Digital footprint. Lasting online trail formed by posts, search-
          Engagement metrics. Data points such as likes, views, shares,   es, likes, and comments.
          and follower counts that indicate how well content is ap-  Online etiquette. Respectful, responsible behaviour while inter-
          preciated.                                       acting in digital spaces.
          Infinite scrolling. A design feature under which new content   Passive consumption. Viewing content without reflection, inter-
          keeps loading continuously, making it hard to stop scrolling.  action, or creation.
          Notifications. Alerts or messages sent to a digital device to   Privacy settings. Controls that determine who can view per-
          capture attention and draw users back to the app.  sonal information and posts.
          Social validation. Sentiment of approval, satisfaction experi-  Content moderation. Processes used by platforms to limit or
          enced from likes, comments, positive reactions online.  remove harmful, inappropriate material.
          Validation loop. A cycle in which posting content leads to feed-  Digital under-parenting. Situations where children are given
          back, creating emotional rewards that encourage repeated   largely unrestricted access to social media without adequate
          posting.                                         parental guidance or supervision.
























         Siddharth Singh: bombarded minds                  Fazal: incredibly irresponsible

         cial media is unenforceable. But the   school hours, day scholars are subject   Heights International School, Indore
         success  of  Australia’s  Online  Safety   to only mild prohibition by parents   (EHIS),  which  has  over  4,000  stu-
         Amendment Act has proven other-  after school hours. Therefore, day   dents, including 800 boarders from
         wise and we must follow suit. The   scholars are increasingly exhibiting   seven countries on its muster rolls.
         18-month time window provided by   symptoms  of  sleep-deprivation,  de-  Singh’s opinion merits high weightage
         the DPDP Act is too wide as tens of   pression, cyber-bullying and loss of   because EHIS has been ranked India’s
         millions of children are suffering the   interest in co-curricular and sports   #1 co-ed day-cum-boarding school for
         ill-effects of social media addiction on   education. Targeting social media   the past four years in the comprehen-
         a daily basis. In Emerald Heights, we   providers — rather than teachers and   sive EW India School Rankings.
         have noticed that the grades of bright   parents — for bombarding vulnerable   Nooraine  Fazal,  Managing
         day scholars are falling while some of   children with distracting, nonsensical   Trustee  and  CEO  of  the  Inventure
         our boarders  — who are totally de-  and harmful content is an urgent ne-  Academy (IA), Bengaluru, ranked In-
         nied smartphones — have emerged   cessity,” says Siddharth Singh, an   dia’s #1 co-ed day school in the EW
         as state toppers. That’s because while   alum of Stonybrook University, USA   India School Rankings 2025-26, not
         cell phones are totally banned during   and currently Director of the Emerald   only endorses Siddharth Singh’s call

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