Page 50 - EW February 2026
P. 50

Cover Story



          Social media platforms' mild child-safety guardrails

              lobal social media companies claim to safeguard child   and sleep mode.
          Gsafety by removing predatory content that targets mi-  • Parents/guardians can monitor recent contacts, set
          nors, and running parental awareness initiatives focused on   screen-time limits, and restrict app usage during specific
          digital hygiene and online wellbeing. However, in the Indian   hours.  Users under 16 require parental consent to modify
          context, many of these child-safety guardrails are weak   safety settings.
          and ineffective and children continue to access harmful or   YouTube has prescribed stringent policies to protect
          abusive content with relative ease.             minors from content that could harm their emotional or
            Meta has introduced Teen Accounts with default safety   physical wellbeing, while allowing limited exceptions for
          features on Instagram, with plans to extend these safe-  educational, documentary, scientific, artistic and public-
          guards to Facebook and Messenger. Under this framework   interest material.
          subscribers below 16-18 years of age are automatically   • The platform prohibits pornographic content, graphic vio-
          placed under stricter privacy and safety settings that include:  lence, and hate speech, removing violations and enforcing a
          • Limited profiles, restricted messaging, limited interaction   three-strike rule for repeat offenders.
          with unknown users, and reduced exposure to sensitive   • Enforcement is supported by machine-learning systems
          content besides offensive language filters, usage reminders   and human reviewers.


         for an urgent, immediate ban by the                               Simply stated, popular social media
         Central government on social media                                platforms are deliberately designed
         platforms permitting minors from                                  to encourage addiction. Their wide-
         accessing these apps, she simultane-                              spread penetration into the lives of
         ously advocates awareness campaigns                               children and adolescents comes at a
         by the Centre and states to educate                               hidden cost in terms of time lost for
         parents and students about the nega-                              academic learning and healthy devel-
         tive effects of social media addiction.                           opment. Indeed, it’s commonplace in
         “       BIG TECH HAS BEEN incred-                                 dergrad students and jobless youth
                                                                           urban India to witness groups of un-
                                                                           endlessly scrolling on their mobile
                 ibly irresponsible while en-
                 abling the spread of social
                 media apps worldwide. The                                 phones watching hastily produced,
                                                                           low-quality reels.
         outcome is an entire generation of                                  “From a medical perspective, the
         sleep-deprived, anxious, distracted                               adolescent brain is in a state of flux.
         and depressed children and youth   Lahariya: significant consequences  Executive control centres are still un-
         in all countries in varying degrees.                              der construction, even as reward and
         Although in our upper middle class   versities who co-promoted the CISCE   emotional systems are highly sensitive
         school,  parents tend to regulate   and Cambridge (UK) affiliated co-ed   to stimuli and novelty. Social media
         their children’s social media usage,   IA in 2003. In the EW India School   platforms are uniquely designed to ex-
         in government  schools  where  par-  Rankings 2025-26, IA is ranked In-  ploit these reward pathways, reinforc-
         ents are less aware and both working,   dia’s #1 co-ed day school.   ing patterns of intermittent positive
         the problem has assumed alarming   The rising alarm of responsible   feedback through likes, comments,
         proportions. Millions of children be-  educators about the impact of addic-  and shares. For children whose pre-
         coming addicted to social media, con-  tive social media platforms and apps is   frontal cortex is  still  maturing, the
         stantly scrolling and suffering atten-  warranted because they are inimical to   consequences can be significant not
         tion disorder. The Central government   the learning needs of minors. The core   just mentally but socially as well,”
         needs to heavily penalise social media   architecture of social media platforms   wrote Dr. Chandrakant Lahariya,
         companies that use algorithms that   with algorithmic feeds that track user   a health policy expert and specialist
         promote addiction. Moreover, gov-  behaviour, provide engagement met-  in parenting and child development in
         ernment and schools should launch   rics (that quantify digital viewers), en-  Times of India (February 1).
         awareness campaigns targeting par-  courage continuous scrolling (jump-  More disturbingly, there is growing
         ents and children about the harmful   ing  from  one  reel  to  the  next),  and   addiction within youth and middle-
         outcomes of constant scrolling and   social validation loops consisting of   aged citizens to pornography beamed
         social media addiction,” says Fazal, an   ‘likes’, ‘comments’ and ‘notifications’   from the US where it is a major in-
         alumna of Bangalore and Boston uni-  is designed for attention retention.   dustry, and other dissolute Western

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