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DAFTAR ISI
HALAMAN COVER .................................................................................................................................................. ii
KATA PENGANTAR ............................................................................................................................................... iii
DAFTAR ISI ...............................................................................................................................................................iv
PETUNJUK PENGGUNAAN E-LKPD .................................................................................................................... v
KURIKULUM MANAJEMEN PEMASARAN ......................................................................................................vi
PETA KONSEP ........................................................................................................................................................ vii
LEMBAR KEGIATAN 1 ............................................................................................................................................ 1
Nilai Pelanggan ......................................................................................................................................... 1
Refleksi ..................................................................................................................................................... 1
Belajar Mandiri ......................................................................................................................................... 2
Belajar Kelompok ..................................................................................................................................... 3
LEMBAR KEGIATAN 2 ............................................................................................................................................ 5
Kepuasan Pelanggan ................................................................................................................................. 5
Refleksi ..................................................................................................................................................... 5
Belajar Mandiri ......................................................................................................................................... 6
Belajar Kelompok ..................................................................................................................................... 7
LEMBAR KEGIATAN 3 ............................................................................................................................................ 8
CRM (Customer Relationship Management) ........................................................................................... 9
CSR (Corporate Social Responsibility ................................................................................................... 10
Refleksi ................................................................................................................................................... 11
Belajar Mandiri ....................................................................................................................................... 12
Belajar Kelompok ................................................................................................................................... 14
DAFTAR PUSTAKA ................................................................................................................................................ 16
IDENTITAS PENULIS ............................................................................................................................................. 17
iv
E-LKPD Menganalisis Nilai Pelanggan Berorientasi Problem Based Learning
