Page 66 - HAIR COLOUR

further twenty minutes and then shampoo off and the colour is even
throughout.

If you try to lighten these re-growths in one application with 9%
hydrogen peroxide you will have darker bands between the non
keratinised roots and the faded ends.

Grey Hair.
Grey hair, the hair colour companies Achilles heel, their marketing
departments spent fifty years advertising their product to cover grey hair
only, then suddenly their sales departments said “why is it we make
seventy plus colours but we only sell the 10 basic shades and nobody
buys the other colours? The answer is that by just advertising hair dye to
cover grey they created a stigma about their product. “You only use hair
dye if you are old” so young people wanted nothing to do with it.

In particular if you were a man and did not like the colour of your grey
hair you had to find a ladies salon that would colour your hair after
closing time when there were no female clients left in the salon. All that
changed in the early eighties with the birth of the Unisex salons and when
the kids on the street decided the only way, they could get the colours
they wanted was to do their own, it was called Punk and looked down on
by older generations as outrageous.

Just like clothes designers’ hairdressers took these outrageous streets
created looks, applied professional cuts and colours and suddenly there
was real inspirational colour coming out of salons.

To return to grey hair, at the same time as there was a colour revolution

going on in the street, the hair colour companies in their pursuit of
covering grey hair finally hit on the answer “translucence”.

It used to be that what ever percentage of grey hair you had if you applied
a hair dye; it dyed every hair the same colour. At the same time as we
lose pigments from our hair, we also lose pigments from our skin, so by
taking every hair back to its original colour no longer looks right against
our skin, in some cases making us look older than if we left the grey hair.

Hair dye used to have the same type of coverage as paint black meant
every hair was black and dark blonde meant every hair was dark blonde;
this was very unnatural looking as no one has a whole head of identical
colour hairs. By creating translucent hair dyes this meant that what ever

66