Page 41 - BCICAI-Connect-Dec-2023

• Responsibility: The cost of building a website closing time!!!. How do you feel, and what will be
or business plan, compared to building an your reaction?
actual business, is minimal. But if we evaluate • When I asked these questions to my kids, who are
a company’s success, the importance of both twins and 16 years of age, I got one answer from
these professional service providers are crucial. both!! “We will go to another clinic; we will never
Hence, the consultant’s role is to think as if they go to that doctor again, and we will also inform
are responsible for the project’s success, which our friends that this doctor is not responsible!”
might cost their clients a few million dollars,
rather than to limit to the extent of fees they • Yes, this will turn into a loss of Reputation and
might receive of a few hundred thousand dollars. good Relationships.
• Response: Time is of the essence for clients. Most • So, the success of “Selling Intangibles” purely
of the time, they urgently need a solution and depends on how your clients feel when they are
come with the expectation of urgent attention! in front of you and how they experience your
consistent service approach.
• It’s like a situation when we go to the doctor with
pain, and he says, come tomorrow, it’s my clinic

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