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3.  Follow Your Intellect (Buddhi): The entire       be aware that sheer body and the sensory
                decision making is driven by the attraction or   organs, likes and dislikes, the gender, the colour,
                repulsion towards the sensory objects instead    the country are not the self. Understanding the
                of the intellect. This results into an internal   self  becomes the  base for the clarity  we all
                conflict between the mind, body and intellect.   are seeking. The answer to most problems is
                The individual feels dragged on many sides and   achieved as soon as  one understands oneself
                feels lost. Krishna urges us to when faced with   in his true nature. Krishna suggests to ensure
                conflicting desires and emotions, rely on your   that you remain aligned with your core values
                intellect to guide decision-making. Let reason be   and principles. Be unafraid to say “No” when
                the guiding force.                               necessary and commit to your decisions without
                                                                 constant second-guessing.
            4.  Know Your Foundation (Adhisthanam): Most of
                the time, we just know that there is a confusion.  In the world of entrepreneurship, timely decision-
                But, we ourselves are lost about the reason of  making is imperative. Decision paralysis is not an
                such confusion. The exact factors which  need  option. While some decisions may lead to unfavourable
                consideration when we face this confusion. Most  outcomes, it should not deter us from progressing
                of us don’t actually put our objective thinking and  in our entrepreneurial journey. The Gita encourages
                put the factors for the constraints and strong  us to keep moving forward, unfazed by temporary
                points on paper. Krishna urges us to Delve into  setbacks, and avoid stagnation due to indecision.
                the fundamentals by asking crucial questions   I invite you to share your thoughts on how we can
                about your business, its principles, and the root   enhance our decision-making abilities. As we explore
                issues at hand.                               these topics further, we will continue to draw inspiration
            5.  Stay True to Your Nature (Swa-Dharma): As we  from Krishna’s teachings in the Gita to address the day-
                understand the external factors, we should work  to-day challenges that entrepreneurs face.
                on jotting down the internal self. We all should








































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