Page 16 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
P. 16

OSAT









   Current Score                          Tactic                              Timeline            Expected Result           Ending Score
                    Focus on stores with SOCi score below 4.0
       4.25          - Give High Praise for ALL 5-Star Reviews           Q1, 2021
                     - Review & Take Action on ALL reviews 3-Stars
                    and under




                    All stores monitoring and responding to Google,
                    Facebook & Yelp reviews via the SOCi platform.       Q3-Q4, 2021           .25 Point Bump                    4.5
                    Take action on any negative reviews
                    immediately.









                              GIVE NO GROUND
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