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LETTER Dorel Home excels again, invests for future growth

Dorel Home Furnishings, now rebranded as Dorel Home,
TO sales to e-commerce has allowed this segment to improve its
had a record year. The on-going shift from brick and mortar

earnings significantly over the past two years. Ecommerce
represented 45% of the segment’s revenues last year. All
four Dorel Home divisions, Dorel Home Products (DHP), Dorel

SHAREHOLDERS Living, Cosco and Ameriwood/Altra, experienced distinct
ecommerce advancements.

Dorel Home has evolved from a furniture company to a tech-
nological distribution platform for home products. Invest-
ments have been made in logistics and equipment to manage
this growth, with a move into a new, larger warehouse and
distribution center in Savannah, Georgia. Automated labelling
equipment and fullline conveyor systems have been added,
allowing Dorel Home to ship same day. The efficiencies of the
new operations were underlined with Dorel Home shipping
close to 2 million orders direct to consumers in 2016. Their
home-grown product information management system also
enables the segment to post new content about new prod-
ucts on their customers’ websites without delay. Dorel Home
is now even more competitive and can move forward with
added confidence.

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