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A new culture at Dorel Juvenile

Dorel Juvenile is working on several key areas to return
to profitable growth and capitalize on its excellent brands,
great distribution and first class facilities. Dorel’s entrepre-
neurial culture is being revived within Juvenile, creating a
more agile, consumer-centric business model by simplifying
the organizational structure. We have the roadmap to move
the needle in Juvenile. Product emphasis and revenue-
generating initiatives are the priorities. Through accelerated
savings and eliminating non-business critical projects we will
enhance margins to achieve more profitable growth. With a
critical eye on managing costs, we will invest where needed
in capital projects and brand support. Product offerings in all
lines are being ramped up with exciting comfort and fashion
features. We have seen the benefits of ecommerce at Dorel
Home and are well entrenched at Dorel Juvenile to benefit
from this e-retailing trend.

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